Custom Equipment has named Paul Allen as its Northeast U.S.
territory manager to support customers in this region, where the
company has a growing presence.
He will focus on continuing the expansion and channel
development of Hy-Brid Lifts, Custom Equipment’s line of
lightweight low-level scissor lifts. Custom Equipment is
based in Richfield, Wisconsin,
“Paul is a great asset for our team,” says Dan Schneider,
Custom Equipment vice president of sales. “With a growing
construction industry, we needed someone who can continue to give
our customers in that region the attention and support they need to
Allen has more than 10 years of sales experience selling and
renting into the construction industry, including positions at
Altec Industries, NES Rentals and most recently Admar Supply. Allen
has a bachelor’s degree in marketing from State University of New
York at Plattsburgh.
“I am very excited to join Custom Equipment,” says Allen.
“It’s great to be part of a team that builds high-quality
American-made equipment that provides solutions to contractors’
Paul Allen, Custom Equipment
Custom Equipment LLC engineers and manufactures all-purpose
Hy-Brid Lifts brand of scissor lifts in electric self-propelled and